Harper Belle is a new, modern beauty company that focuses on making affordable and high quality beauty products.  Harper Belle wants to become a leader in clean, organic and good for you products.

Establishing a strong brand identity was important for Harper Belle to help introduce this new company to the beauty industry.  Harper Belle wanted to target the modern, sophisticated woman.  I created a contemporary and feminine logo to accompany the art deco package design that helps establish the company’s strong but elegant brand identity.

Creative Direction + Design / Shannon Guerrero